The MAD Fold-In Collection: 1964-2010

Video and book description are from Chronicle Books.

Al Jaffee s fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding folded image on the following page (so collectors won t have to fold their book to get the jokes). Featuring insightful essays by such luminaries as Pixar s Pete Docter and humorist Jules Feiffer, The MAD Fold-In Collection is the definitive gift for the millions of fans who ve grown up with MAD for nearly 60 years.

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