Book Review: The Little Book of Big Promotions

This little book is just larger than the size of my small palm.

This book includes a collection of graphic design focused on promotions and events. Each design is explained in terms of goal and how the design was created towards that goal. You'll get to read about the design process, such as how a designer purchased lots of gum at a grocery store for a gum project.

There are 350 pages. Every 2 page is one design featured. So that's more than hundreds of designs for reference.

A reviewer from Amazon.com said that this book is a repackage of other books, namely Promotion Design That Works, The Art of Promotion and Designs That Speak Up, Stand Out and Can't Be Ignored: Promotions. Just so you know.

Here's the table of contents:
Part 1

• 1. Unconventional Surfaces and Printing Techniques
• 2. Unique Constructions, Folds, and Die-cuts
• 3. Interesting Bindings, Fasteners, and Wraps
• 4. Alternative Uses and Add-Ons

Part 2

• 5. Innovation
• 6. Humor
• 7. Unexpected
• 8. Lush
• 9. Tactile
• 10. Interactive

Part 3

• Visual Puns
• Pattern Graphics
• Graphics That Define a Category
• Photo Graphics
• Minimalist Graphics
• Equity Graphics
• Symbol Graphics
• Personal Graphics
• Brown Paper Wrapper Graphics
• Lighthearted Graphics

• Directory of Contributors
• About the authors

Visit the link beside to read more reviews on Amazon. If you buy from the link, I get a little commission that helps me get more art books for review.

Country-specific Amazon links for this book:
Amazon.com | Amazon.ca | Amazon.co.uk | Amazon.de | Amazon.fr