Book Review: New Absolute Appeal: Direct Mail Design

Product description from Amazon:

Outrageous direct mail ideas which make the recipient want to open the piece and pay attention to what's inside. New Absolute Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience. This collection covers a wide range of direct mail that incorporates gimmicks, uses unique shapes or surprising materials to surprise the recipients. Examples include seasonal greetings for customers, debut announcement for new merchandise, exhibition announcements, opening party invitations, and more. All designs are categorized by industry such as apparel, accessories and cosmetics, commerce and retail, food and restaurants, and creative and private. An excellent idea source for all graphic designers, marketing professionals, and students. This is the second volume of Absolute Appeal: Direct Mail Design, one of PIE Books’ strongest titles.

The book features a mixture of English and Japanese examples of direct mail graphics. This book has variety, refreshing designs and interesting ideas. Good resource for graphic designers but it's a bit pricey.

Commentary is written in both English and Japanese.

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