Book Review: American Corporate Identity 2008

This book is a collection of design material aimed at marketing the corporate identity.

Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work.

In this book are many great ideas on how the brand can be used in different promotional items.

Graphic designers and marketers should find this book useful.

Here's the list of contents:

• Complete Corporate Identity Programs
• Package Design
• Bags, Tags, Labels, & Boxes
• Stationary Design
• Promotional Design
• Corporate Identity Manuals
• Signage & Environmental Graphics
• Websites
• Menus & Cups
• Apparel
• Corporate Image Brochures
• Calendars
• Trademarks/Logos
• Student Work

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